Why Personalised Digital Learning Beats Generic Training Every Time
No matter what your area of business, further study and training can bring many advantages for your employees. There’s a wide variety of training options available, including personalised digital learning and generic training. While both can bring you good results, there are plenty of reasons why personalised digital learning has an advantage over generic training.
This is not to say that there are no pros to generic or off-the-shelf training. It can be relatively cheap and the training is ready to go immediately. And there’s a standardised certificate to demonstrate your employees have completed it.
But there are areas where it will fall short compared to personalised digital learning. And with the advent and addition of AI, personalized learning is being revolutionised before our eyes!
The reason is – as you will have realised – that your business and the needs of your managers and other employees are unique.
What’s more, your Gen Z employees expect their learning to be personal, relevant, and mostly online!
So – let’s look what the advantage of bespoke is in terms of digital learning.
Unique Businesses Need Bespoke Training
You’re probably keen to purchase training courses for your employees that help them adapt to new challenges that are unique for your business.
And you’re the one who fully understands where they are in their development journey, so their specific needs for a training course will differ.
A generic course will mean you have to search for the best fit available at the moment. But at the same time, you have to accept there will be aspects of that training that aren’t relevant – and other parts that don’t go into the depth you would prefer.
This is where the concept of personalised digital learning comes to the fore. The provider can tailor it for the unique needs of your business.
That deals with the content side of things. But what about the timing of the course?
A generic course may, for example, be designed for weekly sessions of a couple of hours. It might be hard to adapt to that if you were hoping for a more intensive course.
Personalised digital learning, on the other hand, can reflect the way you want your employees to learn – from a one-off training day to shorter, regular sessions.
The final part of the equation, after content and timing is resources.
Training your employees requires resources. The cheaper generic course can be tempting in the interests of stretching your budget as far as possible.
But it can be false economy in today’s business world where you need to differentiate yourself from your competitors. You need bespoke training that offers exactly the resources you need. Trainers, handouts, targeted learning, reinforcement afterwards etc.
All this is possible online with modern systems.
Personalised digital learning may require additional outlay but it’s likely to result in a greater ROI for you. Your employees receive the training in a way that will best suit your business in every aspect.
We’ve found, too, that employees are glad the learning time has been useful and also relevant back in the workplace. This means they remain more motivated and productive. The learning sticks.
It’s Yours to Keep
A personalised digital learning course is yours, with no restrictions on how many people you want to share it with. There will also be no regular license fees if you want to keep using this course year on year.
If your needs change – for example you’re using new technology – it’s relatively easy to update personalised digital learning to keep it relevant.
But a generic training course will only receive updates when there’s a large market wanting it to change.
Is Personalised Digital Learning Better?
A personalised plan will take time to develop and require more of your input in the creation. However, the extra time and upfront expense are likely to pay off when you end up with a personalised digital learning platform tailored to your specific needs.
Keystone Can Help With Personalised Digital Learning
At Keystone, we design bespoke digital learning solutions that feel human, practical, and aligned with your organisation’s culture. Each programme connects learning directly to performance, helping people build skills they can use straight away.
Our team combines behavioural science, storytelling, and creative technology to make learning memorable and meaningful. Whether supporting leadership, behavioural safety, or professional skills, our digital learning extends and embeds change long after a workshop ends.
If this sounds the investment you were looking for, call us and let’s talk.
Esther Patrick is a Client Accounts Director at Keystone and a member of the Senior Leadership Team. An experienced consultant and management author, she has nearly 20 years’ experience leading client partnerships across sectors from construction to healthcare and designing leadership, culture, and team development programmes aligned with their strategic goals and values. Esther is passionate about creative, human-centred learning.
